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The website blog.umbrellium.co.uk has the following on the web page, "Based in London, UK, Umbrellium designs and builds technological tools to support citizen empowerment and high-impact engagement in cities." I analyzed that the webpage also said " Sound degrading over 6km of audio cable." They also stated " One of the projects that we are developing has a unique or rather crazy requirement, which is that we want to send audio signal along 6km-length audio cable. Every 60m we will have a digital audio booster to pull the amplitude up to the optimum level. Repeat that 100 times, and we get 6km! I couldnt ." The meta header had principles as the first search term. This keyword was followed by usman haque, umbrellium, and dot which isn't as important as principles. The other words they used was audio.